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Research papers

1971 present state of marketing in French firms

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Giroire
September 1, 1972
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Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/1971-present-state-of-marketing-in-french-firms


Research papers

Problems of joint sponsored readership survey in France

In France, each year a National Readership survey is conducted under the sponsorship of the Centre d'Etudes des Supports de Publicite (CESP). The CESP is a private association of about 200 members who are either Advertisers, Advertising Agencies or...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jean Michel Agostini
June 15, 1972
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Citation

Agostini, J. M. (1972a, June 15). Problems of joint sponsored readership survey in France. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-survey-in-france-


Research papers

Sociological, family and individual factors in the mutation of the act of buying children's clothing (French)

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jacqueline Carof
June 15, 1972
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Citation

Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sociological-family-and-individual-factors-in-the-mutation-of-the-act-of-buying-children-s-clothing-french-


Research papers

Sociological, family and individual factors in the mutation of the act of buying children's clothing

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jacqueline Carof
June 15, 1972
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Citation

Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sociological-family-and-individual-factors-in-the-mutation-of-the-act-of-buying-children-s-clothing


Research papers

A case history on research-based below-the-line campaign

The problem consisted in promoting the sales of two cigarette brands: A. Cigarettes, rather strong-tasting American conventional filter-tipped cigarettes; - B. Cigarettes, blond cigarettes, with a very light aroma thanks to its very efficient active...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Bernard Krief
May 19, 1971
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Citation

Krief, B. (1971a, May 19). A case history on research-based below-the-line campaign. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-case-history-on-research-based-below-the-line-campaign


Research papers

An industrial marketing problem pricing of products for substitution

Pricing methods for industrial products are sometimes (as in France for instance) less sophisticated than methods used for pricing consumer goods. There are a number of reasons for this difference, one of which is the specificity of each industrial...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Pierre Jourdan
June 15, 1969
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Citation

Jourdan, P. (1969a, June 15). An industrial marketing problem pricing of products for substitution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-industrial-marketing-problem-pricing-of-products-for-substitution


Research papers

An essay in the social representations and feelings of the Paris area youth in connection with the "May revolution"

This research, worked out by a group of social psychologists and graduating students in sociology, was intended to analyse the "Movement of May” as experienced and lived by the youth from the Paris area. It is grounded on 25 interviews, carried...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Raymond Fichelet, Monique Fichelet, Nicole May, Francoise Picq, Alain Duclent, Maurice Jourdan-Laforte
June 15, 1969
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Citation

Fichelet et al. (1969a, June 15). An essay in the social representations and feelings of the Paris area youth in connection with the "May revolution". ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-essay-in-the-social-representations-and-feelings-of-the-paris-area-youth-in-connection-with-the-may-revolution-


Research papers

An industrial marketing problem pricing of products for substitution(French)

Pricing methods for industrial products are sometimes (as in France for instance) less sophisticated than methods used for pricing consumer goods. There are a number of reasons for this difference, one of which is the specificity of each industrial...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Pierre Jourdan
June 15, 1969
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Citation

Jourdan, P. (1969a, June 15). An industrial marketing problem pricing of products for substitution(French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-industrial-marketing-problem-pricing-of-products-for-substitution-french-


Research papers

A marketing approach of a merger

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
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Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger